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Privacy Policy

Last updated 31 August 2026

This Privacy Policy explains how MediaScale, LLC (“MediaScale,” “we,” “us,” or “our”) collects, uses, discloses, and protects information in connection with Resolver, our identity resolution and audience platform available at resolver.mediascale.ai and, under our customers’ own branding, on their domains (collectively, the “Services”).

Two roles, two rules. When we operate our website and provide accounts to our business customers, we act as a controller of your personal information, and this Policy applies. When we handle data that a customer’s measurement pixel collects on that customer’s own websites, or prepare audience data at a customer’s direction, we act as a processor (or “service provider”) on that customer’s instructions. That processing is governed by our agreement with the customer and by the customer’s own privacy notices, not this Policy — see Section 5.

1. Who we are and scope

Resolver is a business-to-business platform made by MediaScale, LLC. It helps companies identify visitors on their own websites and build marketing audiences. Our customers are businesses. This Policy covers the information we handle as a controller: information about visitors to our website, prospects, account holders, and authorized users of the Services.

2. Information we collect

Information you provide

  • Account information — name, business email, company name, and password when you register, are invited to an account, or sign in with Google (in which case we receive your name and email address from Google).
  • Billing information — billing name, address, and transaction records. Card details are collected and processed directly by our payment processor, Stripe; we do not store full card numbers.
  • Communications — information you provide when you contact support or write to us.

Information from your use of the Services

  • Usage and device data — IP address, browser and device type, pages viewed, actions taken, and timestamps, collected automatically through server logs.
  • Customer content — the projects, audience definitions, and settings you create in your account, and the identity and audience data the Services produce for you (handled as processor — see Section 5).

3. How we use information

  • Provide, operate, secure, and improve the Services;
  • Authenticate users, manage accounts and organizations, and process payments;
  • Provide customer support and respond to your requests;
  • Send administrative messages such as email verification, invitations, and trial and billing notices, and, where permitted, marketing communications you can opt out of;
  • Monitor for fraud, abuse, and violations of our Terms of Service;
  • Create aggregated and de-identified data that does not identify you or any individual, which we may use to operate, improve, and benchmark the Services. We do not attempt to re-identify de-identified data;
  • Comply with legal obligations and enforce our agreements.

4. How we share information

We do not sell your personal information. We share information only as described here:

  • Service providers — hosting, storage, payment processing (Stripe), email delivery, and support vendors who process information on our behalf under contract.
  • Legal and safety — when required by law, subpoena, or legal process, or to protect the rights, property, or safety of MediaScale, our users, or others.
  • Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.
  • With your direction or consent — where you ask us to share information or otherwise agree.

5. Identity resolution for our customers

Our customers install a small measurement script (a “pixel”) on websites they own or operate. On those websites the pixel collects visitor activity — pages viewed, clicks, form submissions, IP address, and browser details — and sets a first-party cookie so return visits are recognized. Email addresses entered into forms are hashed in the visitor’s browser before they reach us. We forward parts of this data to licensed third-party identity data providers to match the visitor to contact and demographic records, and return the results to the customer whose website it is. We also prepare audience lists from such third-party data at a customer’s direction.

In all of this we act as a processor on the customer’s instructions. The customer is responsible for the notices and consents on its own websites and for how it uses the results. If your information was collected on a customer’s website, please direct privacy requests to that business — we will assist it as required by law.

6. Cookies and tracking

Our own website uses only cookies needed for signing in and remembering your preferences — no analytics or marketing cookies. For details and choices, see our Cookie Policy.

7. Data retention

We retain personal information for as long as needed to provide the Services, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements. Data we process for a customer is retained per our agreement with that customer and deleted or de-identified when no longer needed. De-identified and aggregated data may be retained indefinitely.

8. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information, including encryption in transit, access controls, and hashing of email addresses collected by the pixel. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your privacy rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to opt out of marketing. To exercise a right, email [email protected]. We will verify your request and respond within the time required by applicable law. You may authorize an agent to act on your behalf. We will not discriminate against you for exercising your rights.

If your personal information was collected on a customer’s website (where we act as a processor), please direct your request to that business; we will assist it as required.

10. U.S. state privacy rights

Residents of California and other states with comprehensive privacy laws may have rights to know, access, correct, delete, and obtain a portable copy of their personal information, and to opt out of “sale,” “sharing”/targeted advertising, and certain profiling. As a controller, we do not sell personal information and do not use it for targeted advertising of our own. To exercise these rights, contact us at [email protected]. If we decline a request, you may appeal by replying to our response.

11. International users & transfers

We operate from the United States, and information we handle is processed in the United States and other countries where we or our providers operate. If you access the Services from outside the U.S., you understand your information may be transferred to and processed in the U.S. Where required, transfers of personal data out of the EEA, UK, or Switzerland are made using appropriate safeguards such as Standard Contractual Clauses.

12. Children

The Services are for business use and are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

13. Changes to this Policy

We may update this Policy from time to time. We will post the updated version with a new “Last updated” date and, for material changes, provide additional notice where required. Your continued use of the Services after an update means you accept the revised Policy.

14. Contact us

MediaScale, LLC
480 Hibiscus Street, Ste 111
West Palm Beach, Florida 33401, United States
Email: [email protected]

© 2026 MediaScale, LLC.